Top 10 by International Arrivals
Top 10 by Tourism Revenue
Spend per Visitor Comparison ($)
Compare Countries
About this tourism ranking
This page ranks 25 countries by international tourist arrivals and puts three numbers side by side for each: arrivals in millions, international tourism revenue in billions of US dollars, and average spend per visitor. Arrivals and revenue often tell different stories. In this dataset France has the most arrivals (100 million) but the United States earns the most (195 billion dollars) because each visitor spends far more on average. Travel writers, students and trip planners can use the page to see which destinations are busiest and which draw the highest-spending visitors.
How to use the table and charts
- The table opens sorted by arrivals. Click any column heading (Country, Arrivals, Revenue, $/Visitor, Top City, Continent) to sort by it, and click again to reverse the order.
- Type a country or city name in the search box, or pick a region from the All Continents menu, to filter rows.
- Check the two top-10 bar charts for arrivals and revenue, and the full spend-per-visitor chart below them.
- Under Compare Countries, click two to four country chips. France, the United States and Japan are selected by default; click a chip again to remove it.
- The Signature City by Country panel lists one well-known city per country, in the same order as the arrivals ranking.
What the numbers mean
Every row is stored in a JavaScript array in the page, and all sorting, filtering and chart drawing runs in your browser; the charts use Chart.js, loaded from cdn.jsdelivr.net. The rank badge always shows a country's position by arrivals among the 25, whatever column you sort by. Spend per visitor equals revenue divided by arrivals (France: 68 billion dollars / 100 million = 680 dollars). The four summary cards at the top add up arrivals and revenue for the 25 listed countries only and divide one by the other for the average spend, so they are not world totals. In the spend chart, bars are coloured by band: 1,500 dollars and above, 1,000 to 1,499, 700 to 999, and below 700. In the comparison chart the spend bar is drawn at one tenth of its value so it fits next to the other two measures; hover over it to see the real dollar amount.
Data sources and limitations
The page credits UNWTO tourism statistics (the UN agency now also uses the name UN Tourism). No reference year is stated, and the figures are a static snapshot bundled with the page, so check the agency's latest release before quoting them. Things to keep in mind:
- Figures are rounded to whole millions and whole billions, which makes small countries' spend-per-visitor values fairly coarse.
- Countries count arrivals differently: some record overnight visitors at hotels, others count border crossings, and same-day visitors may or may not be included.
- The list is a selection of 25 countries, not a complete top 25. Other destinations with comparable arrival numbers are not included.
- The Top City column is an editorial label for a well-known destination in each country. It is not based on city visitor statistics, and Bali is an island rather than a city.
- Tourism can swing sharply from year to year because of exchange rates, travel restrictions and events.
Frequently asked questions
Which country has the most international arrivals here?
France, with 100 million, followed by Spain (85 million) and the United States (80 million). Turkey and Italy come next with 56 and 55 million.
Why does Australia have the highest spend per visitor?
In this dataset Australia earns 32 billion dollars from 10 million arrivals, or 3,200 dollars per visitor. Distant destinations tend to see longer, more expensive trips, which raises the average; the dataset itself does not break spending down further.
Are the Top Cities ranked by visitor numbers?
No. Each country has one representative city, and the side panel simply follows the country ranking. For city-level visitor counts, look for dedicated city tourism reports.
How current is the data?
The page does not state a year and has no automatic updates. International tourism statistics are usually published with a delay of a year or more, so treat these figures as an approximate reference rather than the latest count.
Is my search sent anywhere?
No. Searches, filters and country selections stay in your browser and are not saved or transmitted.