Recommended pixel dimensions and aspect ratios for profile photos, covers, posts, stories and ads on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok and Pinterest, as listed on this page.
Platforms change their specifications without notice, so confirm the current size in each platform's help centre before an important campaign.
Designers, social media managers and small-business owners constantly resize the same artwork for different feeds. This page gathers the recommended canvas sizes for seven networks in one searchable list: for each platform you get the image type (profile photo, cover or banner, feed post, story, ad and so on), the width and height in pixels, the aspect ratio and a small box drawn to that ratio so you can see at a glance whether a slot is tall, square or wide.
banner or story, or by a size such as 1080x1920 or 1080 x 1920.1200 x 630) on your clipboard for your design tool's canvas settings.Most entries in this list fall into a handful of shapes, which is useful when you want one design to serve several places:
| Ratio | Shape | Where it appears in this list |
|---|---|---|
| 1:1 | Square | Profile photos on every platform, Instagram square and carousel posts, square pins |
| 4:5 | Slightly tall | Instagram portrait posts |
| 9:16 | Full-screen vertical | Stories, Reels, Shorts and TikTok videos |
| 1.91:1 | Wide link-card | Facebook and LinkedIn feed posts and ads, X card images |
| 16:9 | Widescreen | YouTube thumbnails and banners, X in-stream images |
| 2:3 | Tall | Standard Pinterest pins |
Covers and headers are the odd ones out: in this list the X header is 3:1 and the LinkedIn background banner 4:1, so they need their own layouts.
The dimensions are a static list bundled with this page; they are not fetched from the platforms and do not update automatically, and the page does not state when they were last checked. Treat them as recommendations, not guarantees. Networks redesign their apps, rename formats and change crop rules, sometimes without announcement, and the displayed area can differ between phone, desktop and tablet. Before a paid campaign or a print-quality cover, confirm the figure in the platform's own help centre or ad specifications.
Keep faces, logos and text inside the central area of covers, banners and profile photos. Many placements crop the edges or overlay a round mask or buttons, whatever size you upload.
This page makes no network requests while you use it: the list, the search and the copy button all run in your browser, and nothing is stored.
Usually, as long as the aspect ratio matches. A larger file gives the platform more detail to work with, but it will be resized and recompressed, so very fine text may soften either way.
The platform either crops the image to fit its frame or adds empty bars. Designing at the listed ratio from the start keeps important content where you intended.
JPEG or WebP suit photos and keep files small; PNG preserves sharp edges in logos, screenshots and text-heavy graphics. Check each platform's accepted formats and file-size limits, which change more often than the dimensions.
Follow the platform's current documentation, which always takes precedence, and let us know through the Contact page so the list can be corrected.